Lead Tracker

Catches every inbound lead, enriches it, scores it against your ICP, and routes it to the right owner. The founder never wades through the full inbox; they open one view filtered to leads above threshold. Everything else is handled by a teammate or a follow-up sequence.

Founder-led sales breaks on volume. 40 inbound leads a month is enough to eat Monday morning. The signal hides in the noise. This template makes noise a view, not a problem. Every lead still lands, but the founder only sees the ones that passed the bar.

Two databases. Leads holds every inbound with source, score, owner, and last-touched. Enrichment holds the Claude-generated ICP scoring with a written rationale per lead. Views: Above threshold (founder), Assigned to me (owners), Nurture sequence (automated), Junk (soft-archived), New this week.

Webform, LinkedIn DM, or email forwarding drops a row into Leads. A glue layer runs enrichment: fills missing fields via Clay or Apollo, runs Claude against your ICP rubric, assigns a score. Score above 7 routes to the owner with a Slack brief. Score 4-6 joins a nurture sequence. Below 4 soft-archives with a reason.

The first failure is thresholds that drift. The founder sets a bar at 7, the team complains they never see leads, the bar drops to 5, now the founder sees everything again. Fix: the threshold is on the view, not the database. The team sees all scored leads. The founder sees only above threshold. Bars stay stable.

The second failure is enrichment that writes junk. Clay returns a made-up email, Claude scores it high, the founder sends an intro to a non-existent address. Fix: every enriched field has a confidence score. Low confidence gets a "needs human check" tag, not a direct send.